The dangerous truth behind the word “free” in business.
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…
The hidden trigger that beats facts, data, and long presentations every single time.
Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…
Why limited supply makes people buy faster than logic ever could.
The moment something becomes limited, its value increases. That’s not economics alone — it’s human nature. If you tell a client you have 2,000 plots available, they will relax. They’ll…
The one element that transforms interest into urgent action.
A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…
Why your customers only think they’re buying rationally (and how to use it to close faster).
Many business owners still believe that if they just present enough facts, customers will buy. It’s a lie.People rarely buy with facts. They buy with feelings. Then they use facts…
The surprising science behind why even the smartest buyers make emotional decisions.
We’ve been taught that people make decisions logically. But in reality, people buy emotionally and only use logic afterward to justify their choice. Think about it: there is no rational…
How to make clients chase you instead of the other way around.
Not every sale has to be a hard push. Sometimes, the best way to close is by giving first. Reciprocity works because people naturally want to repay kindness. It could…
The invisible rule that makes people feel compelled to buy from you.
Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…
Why most buyers never cross the line and how to push them over.
Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…
How to make any number feel like the deal of a lifetime.
Too many salespeople destroy their offers by presenting them as flat numbers. “₦30M all-inclusive.” Done. That’s it. But a strong offer storyteller breaks it down: Price is normally ₦80M. This…
The formula luxury brands use to turn prices into bargains.
An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…
The brain science behind why people chase “free” every time.
When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…