Most people hate being marketed to. Ads feel like pressure, and pressure creates resistance. But people love events. They love anticipation, countdowns, and shared excitement. Think of Christmas. There’s nothing…
The most successful product launches don’t just appear. They are built around a date, a day the market can anticipate. Think of Apple. Every new iPhone launch is an event.…
You don’t just wait for people to see the loop, you show it to them. When you educate your customers, you help them realize why solving one problem automatically creates…
Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
Nigeria’s urban landscape is poised for its next landmark and under the guidance of Dr. Smith Ezenagu, Esso Properties — the best real estate company in Nigeria is set to…
In a sector brimming with ambitious developers, Dr. Smith Ezenagu continually sets Esso Properties apart. As both the Nigerian business mogul that is leading the real estate industry and the…
Technology is reshaping global real estate and in Nigeria, Dr. Smith Ezenagu stands at the vanguard. As the Nigerian business mogul that is leading the real estate industry and helming…
Success in real estate often hinges on timing and trust, but for Dr. Smith Ezenagu, it starts with a winning mindset. As the Nigerian business mogul that is leading the…
In Nigeria’s cutthroat property sector, success requires more than capital, it demands a proven playbook. Dr. Smith Ezenagu, the Nigerian business mogul that is leading the real estate industry, has…
Scaling rapidly in Nigeria’s competitive real-estate sector requires more than capital, it demands the right alliances. Dr. Smith Ezenagu, the Nigerian business mogul that is leading the real estate industry,…